Everything from the exterior and layout to the interior, the display and the business idea itself is one of a kind, and any foodie’s dream come true. I was at once mesmerized by the displays: racks and racks of glorious desserts lined in front of me with cake holders and cookie jars atop the display case. From the quirky walls and furniture to the brilliantly shaded cupcakes and marshmallows, it almost reminded me of Willy Wonka’s Chocolate Factory. Dessert items on the menu range from the routine to things that cater to the most adventurous gastronaut, thereby providing a wholesome experience.
Upon entering, you are greeted by the warm and cheerful Moniba Javaid and Khadija Shafqat, who along with their partner Amir Javaid, own the patisserie. The trio started out with their venture ‘Prime Edibles’ back in 2012, and having established a name for themselves through their attention to quality and presentation, have now founded this one stop shop for all your sweet tooth cravings. Khadija handles the culinary angle while her accomplices Moniba and Amir manage the financial and business side of things. The endeavor empowers local bakers and home cooks who work from their own kitchens, yet are able to present their creations at a commercial level and reach out to a wider market.
Dessert Directory is, as of now, stocking ten home-based suppliers who can make three items in amounts of six each on a regular basis. The lineup includes desserts from Chef for the Weekend, Spoonful, Lahorelicious, The Mad Chef, Bano, Scrumptious, The Little Cake Company, The Pink Kitchen, Cake Couture and Cakery Bakery. More power to these wonderful entrepreneurs.
Everything at the shop ranges from Rs. 150 to 500 at present, including in-house treats like waffles and milkshakes. My friends and I spent a good 15 minutes drooling over the display cases trying to decide what to order, because everything looked so scrumptious. Amongst the three of us, we managed to decide on an absolutely divine Lindt Belgian Tart by Chef for the Weekend, the tiramisu with just the right amount of bitterness, the heavenly homemade chocolate ice cream from Lahorelicious that was oh so decadent, the moistest Twix caramel cupcakes by The Mad Chef, and Cakery Bakery’s cookie dough cheesecake which was right on the money. I could go on and on with individual reviews for each item, but I mustn’t digress. All three of us were ever so grateful that this didn’t put a dent on our student budgets. By the end of it we basically waddled out of the candy floss-colored door, clutching the food babies in our stomach with Cheshire cat grins on our faces.
One thing that definitely stands out about this place is its warm atmosphere, which I would attribute to the two wonderful ladies behind the counter. They practically ooze hospitality and were keen on making our experience a great one by genuinely asking for feedback with the intent of catering to customer requests and suggestions. Furthermore, the ambience of the place is warm and inviting, and provides a welcome change of pace from the abundance of eateries that seem to have popped up in Lahore overnight. I would recommend Dessert Directory as a must-visit for anyone in Lahore who takes their dessert as seriously as I do (and I definitely do).
All images have been taken from the ‘Dessert Directory’ Facebook page.
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