Print

    Multi-Designer Eid Exhibition at the Fashion Pakistan Lounge

    Written by: Geena Saleh
    Posted on: July 09, 2015 | | 中文

    JEEM's Eid collection (photos by Mahnoor Ali Zaidi)

    Fashion Pakistan Lounge (FPL) is known to be a fashion house that showcases both new and old talent in the Pakistani fashion industry. On 6th July, 2015, FPL welcomed Eid by bringing together twenty local brands under its roof to showcase their much-awaited Eid collections in an exhibition titled ‘Catch of the Festive Season’ at College Road, Lahore. Despite the scorching heat and the bustling traffic, the anticipated exhibition received a very warm response throughout its hours of operation.

    Eid Exhibition at Fashion Pakistan Lounge

    Hina Raza with her collection

    A multitude of designers and brands participated in the Eid exhibition, including Charment, Nariman, Shahmeen, Jannat & Sadaf, Hiba Asim, JEEM, Elegante, Pasho, XR Couture, Faiza Saqlain, Haute Form, Asher Imran, Ayesha Naveed, Muzna Danish, Nadia & Sana Yousaf, Zahra Hiraj, Mehwish Ikran and Yasir Bukhari.

    In terms of clothing, the exhibit was dominated by light yet stylish materials such as cotton net, chiffon and raw silk. A common element found in many of the collections of the multi-talented designers was the use of florals in their respective pieces. The elegant blend of pastel hues with flowers was at the heart of many designs for this coming Eid. Designer Muzna Danish, when asked about the choice of materials and florals in her current collection, stated that her aim was to make the clothes stylish, but also “breathable” for the coming festivities.

    Eid Exhibition at Fashion Pakistan Lounge

    Jewellery by Yasir Bukhari

    Two collections that set themselves apart from the floral trend were The Greek Civilization by Asher Imran and Cartes by Pasho. Asher Imran’s collection embodied darker tones and murkier hues, while Pasho’s designs merged the culture of the subcontinent with that of Cartes, Istanbul, Rio, and several other regions to create the perfect balance of contemporary class and comfort. The brilliantly creative trio of designers heading Pasho aims to provide the everyday shopper with a high-end product at a fair price. The notion of “more for less” is not only a stepping stone for each of their mesmeric collections, but is also the reason why their Eid collection was met with tremendous success at the Fashion Pakistan Lounge.  

    The accessories and jewellery showcased at the exhibition attracted a multitude of shoppers, ranging from young girls to elderly women. Zahra Hiraj’s intricately designed local clutches made out of kundan received great appreciation and admiration from the crowd. Exquisite Turkish kangans, rings and neck pieces by Yasir Bukhari also allured many rampant shoppers to the YHB stall. Generally, the customers deemed the jewellery as high in quality yet fair in price.

    Eid Exhibition at Fashion Pakistan Lounge

    Zahra Hiraj designer clutches

    Overall, the exhibition was met with a highly positive response. It attracted people from all social classes because of its multi-price range and large palette of cuts, silhouettes and designs. Excited shoppers rushed in and out of the venue to reap the affordable prices in preparation of Eid. The diverse talent, impeccable timing, grand location and vast price range of the Eid exhibition all amalgamated to produce an exhibition worth remembering.

     

    Photos by Mahnoor Ali Zaidi

    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021