Written by: Amna Naseem
Posted on: February 24, 2022 | 
| 中文
Abida Parveen and Naseebo Lal performing 'Tu Jhoom'
Pakistan has a history of producing some of the world's best singers and musicians. These singers never seem to let you down, whether it's pop, rock, or spiritual Sufi music. Recently, the Pakistani television show Coke Studio, which is also an international music franchise, put everyone in a trance with its back-to-back incredible songs. Coke Studio is Pakistan's longest-running television music show, having premiered in 2008. Annually, Coke studio features emerging and up and coming artists.
Atif Aslam and Momina Mustehsan singing 'Sajan Dasna'
One of the most notable features of this program is that it features a wide range of musical influences, including classical, Sufi, Folk, Qawwali, Ghazal, Bhangra, Pop, Rock, Rap and Hip Hop. Coke Studio is also renowned for promoting Pakistan's multiculturalism and providing a platform for musicians from all regions and different languages.
The first song from Coke Studio’s season 14 is called Tu Jhoom, and it features two well-known vocalists, Abida Parveen and Naseebo Lal. Soon after its release, the song became an instant sensation, garnering 24 million views on YouTube in less than a month. Tu Jhoom is a heartfelt Punjabi song about accepting pain, living in the moment, and appreciating every minute of life, even when life seems out of your control. This song was the perfect choice to kick start the season. Tu jhoom is a beautiful song with captivating music that makes listeners shed happy tears.
'Kana Yari' by Eva B, Kaifi Khalil and Abdul Wahab Bugti
Soon after Tu Jhoom, Coke Studio released its second song, Kana Yaari, which introduced Pakistani music to a promising new musical genre, B-pop (Baloch pop). Kana Yaari is a song that masterfully blends traditional and contemporary rhythms. This song brought to light the richness of Balochi music. Wahab Bugti played his tambura, vocalist Kaifi Khalili sang, and rapper Eva B rapped on the track. Kana Yaari received a lot of love and appreciation from the audience right away. It's one of those songs that can be played repeatedly.
Arooj Aftab and Asfar Hussain singing 'Mehram'
In the weeks that followed, Coke Studio released successful singles such as Sajan Das Na, Neray Neray Vas and Mehram, with singers such as Atif Aslam, Momina Mustehsan, Soch the Band, Butt Brothers, Asfar Hussain and Arooj Aftab. The listeners were awestruck by all of these tracks, which had different vibes from one another. While the song Mehram is about a poignant dialogue between two long-lost lovers. The song has the ability to transport you to the depths of your emotions. The perfect Punjabi song, Neray Neray Vas, makes you groove and dance to its energetic rhythm. Many fans refer to it as the national bhangra anthem. Finally, Sajan Das Na is a song about love's complexities and distance. Another intriguing aspect of this song was the revelation that Atif Aslam, the nation's beloved singer, can rap, which surprised many of his followers.
Shae Gill and Ali Sethi sing 'Pasoori'
Coke Studio, Pakistan has released some of the season's top songs in recent episodes. One of them is Pasoori. The song exhibits the finest fusion of art and aesthetics. The line-up of every song that is released weekly is amazing. Coke Studio did an excellent job of giving all music genres the screen time and attention they deserved. The song Yeh Duniya is a perfect blend of rock metal and rap. The song inspires tolerance for the ever-changing world and how things must always move on.
'Yeh Dunya' by Karakoram, Talha Anjum and Faris Shafi
The song Peechay hutt is the most recent release from the Coke Studio season, with 2.2 million views in just two days. It's all about grooving to Talal Qureshi's techno beat in this song. Hasan Raheem, an up-and-coming performer from Gilgit Baltistan, sang a little portion of the song in his native language, Shina. He shared the screen with Justin Bibis, a sister duo who became famous in 2015 for their cover of Justin Bieber's song "Baby." Pichay Hutt is the perfect party song.
Hasan Raheem and Talal Qureshi's latest number, 'Peechay Hutt'
In many ways, this year's Coke Studio differs from previous seasons. Previously, the red and black theme was used to match the Coca-Cola brand, and the music videos for each song were shot in a studio with a live orchestra. Coke Studio has worked with a number of great producers over the years, including Rohail Hyatt, Strings (Bilal Maqsood and Faisal Kapadia), Ali Hamza, and Zohaib Kazi. Season 14 is Zulfiqar Jabbar Khan's first year as a producer, and he has unquestionably raised the standard this season. Each song has its own musical video, which features great cinematography, a captivating narrative and magnificent art direction.
'Neray Neray Vas' by Soch The Band and Butt Brothers
Coke Studio is a platform that has shown to be a terrific forum for young artists to express their talent with a bigger audience, and for many vocalists, it has served as a springboard to fame. Every year, this television show produces fresh music for viewers to enjoy. Season 14 of Coke Studio has yet to be completed. However, with different compositions, integration of regional languages, and traditional and new sounds, this season has made significant waves in the Pakistani music world.
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