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    Food Review: Sushi by Asma, A New Offering in the Twin Cities

    Written by: Mehr Jan
    Posted on: June 04, 2021 |

    The Crispy California Maki and Original California Maki

    Those with a love for seafood, would know how sushi is the ultimate ‘holy grail’ when it comes to treating the taste buds to authentic and delicious cuisine.

    For a very long time, it was considered an exotic food. People would not be able to savor this one-of-a-kind specialty unless they had connections to the high-end places, which would consciously create a few limited pieces, given their resources. The concept of ‘raw fish’ was intimidating for some. And this is more so in Pakistan where raw Salmon or Tuna were once not easily available in restaurants.

    But times have changed, the era of authentic, international cuisine being delivered right at your doorstep has arrived. Islamabad is already home to a plethora of home-based eatery businesses selling a variety of food which are high on flavor and quality. Thanks to the fierce competition, coupled with eagle-eyed netizens on social media, home chefs need to be on their toes all the time.

    Sushi by Asma's Sushi Boxes

    Our craving for sushi led us to a quaint and specialized home-based project of Asma Mujahid. An Indonesian National, Asma has been creating sushi and serving enthusiasts in the twin cities since October 2020. Asma knew she would need to muster a lot of courage to start off her home-based business, especially when it comes to importing ingredients and creating the final product which has to be at par to international textures and flavorings.

    When it comes to getting fresh, marine nourishment, Karachi may have the upper hand. But it’s good to know that there is affordable and readily available sushi is in Islamabad for anyone who has intense cravings for it. Moreover, with the pandemic limiting our options to dine out indefinitely, getting food at home is an option worth exploring.

    A Close-up of the Sushi

    California Maki in a Box

    Speaking to Youlin, Asma said her aim was to bring authentic sushi to the public, which will also be reasonably priced. “I’ve always loved sushi, but its availability is limited to the high-end restaurants that I myself couldn’t afford. I wanted to change that. This is how the idea of Sushi by Asma came into the picture”.

    Currently Asma is offering 2 signature creations: crispy California maki at Rs.900 a box, and original California maki for Rs.800 with Wasabi at Rs.120. The dual creations are her best sellers, served completely fresh with the chef’s special home-made spicy Japanese mayo and soya sauce. I ended up ordering the crispy California Maki. It consisted of shrimp, crabsticks and a touch of cucumber. But the main ingredient on which most of my expectations and hopes were pinned, was the special sushi rice.

    In fact, sushi itself means ‘it’s sour’ in Japanese, as the dish gets its flavor from its vinegared rice. Sushi chefs in Japan have to undergo years of training to ensure they roll out the perfect rice inside the seaweed. Sushi by Asma consists of carefully constructed ingredients, placed in utmost precision. I loved how all the 8 pieces in my box looked almost identical. That just makes for consistency in taste.

    Uniformly Cut Maki

    Seaweed and the Special Vinegared Rice

    The first bite took me to my days as a resident living by the sea, as it was a moment of bliss to bite into authentic sushi. However, I was a little let down with how the crispy version of the very popular California Maki, wasn’t as crispy as I hoped it would be. And yet, Asma’s craft reflected through her work of precision. While sushi rice is prepared with vinegar and certain other seasonings, the rice I tasted here wasn’t big on flavors, but it definitely had the right texture.

    The Crispy California Maki

    The makizushi style, rolled inside out with its simple ingredients inside, was the closet thing I’ve been able to savor since moving to Pakistan, although I do hope that in the future, there is more variety of Japanese food for offer in the twin cities. Prioritizing quality over quantity for now, Asma said she hopes she can further extend the business to Peshawar, Karachi and Lahore in the near future, as she gets requests from these cities quite often. She is currently delivering to Islamabad and Rawalpindi. Follow her page @sushi_by_asma to know more on her meticulously crafted maki.


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021