Written by: Tehreem Mahboob Alam
Posted on: April 03, 2017 | 
Lahore Eat 2017
Living in Lahore, where food is deemed more important than oxygen, when you patiently wait for eight weeks for an event just to pamper your taste buds, you expect a little more than what it initially pledged to deliver. Hence, the much anticipated Lahore Eat 2017 was a little disappointing on its opening day – Friday, the 31st of March – as the seating arrangement was inadequate and the vendors started winding up their stalls at 11:30 PM, when the closing time was supposed to be 1 AM. However, trust CKO of Karachi and Latitude CRS of Lahore to meet the expectations of the food-frenzied Lahoris and turn those frowns upside down the very next day. They not only hired an army of guards to shoo away potential threats, but also managed to arrange an event that was bigger and better than the previous year. It was a great coup by Latitude CRS to have got the Fortress Stadium as the venue for Lahore Eat.
On day 2, when a colossal crowd gathered with their friends and families at the venue, they saw food in an entirely new light. Coupled with live music, photo booths and the mouthwatering aroma of fresh chapli kebabs and samosas, the event did complete justice to its tagline: “Don’t talk, just eat”.
The event targeted people from all socio-economic backgrounds by offering some irresistible discounts and deals. The beverage partner of the event, 7-Up gave out free drinks on the first day, and the freshly launched ‘Sim Sim’ application gave a whopping 40% discount on associated stalls to those who downloaded the application on their cell phones.
This time, Lahore Eat not only celebrated the diversity of food that the city has to offer, but also managed to entertain the public by arranging musical performances from renowned singers including Ali Azmat and Ali Sethi. Since the venue this year was the Fortress Stadium, there was a lot of space to roam around freely, eat, drink and enjoy the concerts without feeling crammed.
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