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    Film Review: Welcome to Punjab, a Feel-Good Film

    Written by: Muhammad Suhayb
    Posted on: August 19, 2025 | | 中文

    Aadi Khan and Zara Hayat in Welcome to Punjab

    At a time when Pakistani cinema is often limited to Eid releases or experimental projects marketed as part of the industry’s “revival,” Welcome to Punjab arrives as a refreshing change. Directed by Shahzad Rafique, the film is a heartwarming, feel-good story that unveils a rarely portrayed side of Pakistan, blending ethnic romance, folk elements and a journey across the country.

    Shahzad Rafique, the filmmaker behind Ghoongat and Nikah in the 1990s, and later Salakhain, Mohabbatan Sachiyan, Ishq Khuda and Salute in the 2004-2017 period, makes his cinematic comeback after an eight-year hiatus. Known for introducing fresh talent, Rafique has previously launched Arbaaz Khan and Saira Khan (Ghoongat, 1997), Ahsan Khan (Nikah, 1998), Ahmed Butt (Salakhain, 2004), Adnan Khan and Maria Khan (Mohabbatan Sachiyan, 2007) and Moroccan actress Wiam Dahmani (Ishq Khuda, 2012). In Welcome to Punjab, he continues this tradition by casting television actor and model Aadi Khan alongside newcomer Zara Hayat in the lead roles. The film also marks the return of veteran actress Mumtaz, celebrated for her powerful performances and iconic dance numbers of the 1970s and 1980s. Supporting performances come from stalwarts Bushra Ansari, Javed Sheikh, Adnan Siddiqui and Firdous Jamal, with comedic relief provided by Iftikhar Thakur and Qaisar Piya.

    Iftikhar Thakur and Qasier Piya

    The story follows two families, one from Karachi and the other from Lahore. Zakariya Sahab’s family, led by Sajid Hasan, relocates to Lahore after his son is wrongfully arrested, something viewers may find eerily reminiscent of Sajid’s own real-life experiences. On a train journey, Zakariya’s daughter Bisma experiences love at first sight with Yusuf, an aspiring artist. The family soon settles near Javed Sheikh’s household, a quintessential Punjabi family. Iftikhar Thakur plays Javed Sheikh’s brother, while Qaisar Piya appears as Yusuf’s brother, the son of Mumtaz Begum and Javed Sheikh.

    Mumtaz Begum, fondly remembered for her electrifying performances in Dil Lagaya Na Jaaye, Tu Turu Taara, Aka Lari Bado Badi and Bijli Bhari Hai Mere from the mid-70s, takes on the role of a devoted mother, willing to go to any lengths for her son’s happiness. Known in her heyday as “the ‘it’ girl,” the Main Te Mera Dilbar Jaani lady, slips back into character with grace, warmth and charm.

    Zakariya and Shaikh Sahab’s lives intertwine when Bisma persuades Yusuf to elope. What begins as a love story gradually expands into a narrative addressing some of life’s most overlooked issues: the looming fear of honour killing by a brother with a criminal past, the lack of trust between parents and children, and the clash between tradition and modernity.

    Javed Sheikh and Mumtaz Begum

    The film strikes a fine balance between light-hearted humor and emotional gravity, using family dynamics and romance to showcase the vibrancy of both urban and rural Pakistani life. In Rafique’s own words, the love story serves as a metaphor; at its heart, the film is rooted in social realism, shedding light on societal norms, struggles and unspoken truths. The inclusion of the shrine of Sufi Lal Shehbaz Qalandar and the Damadam Mast Qalandar dhamaal injects spiritual vibrancy and cultural depth, symbolizing resilience, unity and the enduring power of faith.

    A standout sequence written by Khalil-ur-Rehman Qamar and enacted by fashion-designer-turned-actor Yusuf Bashir Qureshi, persuades the runaway couple to return home and seek their parents’ blessings, a rare voice of reason amid the chaos.

    The climax unfolds when the girl’s aunt and uncle, played with finesse by veteran Arjumand Rahim and Adnan Siddiqui, counsel both families toward restraint. Adnan’s character, a wadera, invokes the teachings of Prophet Muhammad (PBUH) and Islam’s stance on women’s rights to steer the dispute toward reconciliation. Firdous Jamal makes a brief but impactful appearance as a hakeem sahib, reinforcing the message of peace.

    Adnan Siddiqui and Arjumand Rahim

    Performance-wise, Aadi Khan resembles the evergreen pop-star Ali Haider, while Zara Hayat, though less expressive, shows potential. Bushra Ansari, still reminiscent of her Saima Choudhry persona, misses an opportunity to break type after her brief yet different role in Deemak. Veterans Sajid Hasan, Javed Sheikh and Mumtaz deliver reliably strong performances, while Iftikhar Thakur and Qaisar Piya’s comedy remains disciplined under Rafique’s direction, who also wrote some of the songs and the entire story himself.

    What ultimately sets Welcome to Punjab apart is its ability to be both playful and profound. It captures the heart and soul of Pakistani culture through a celebration of language, tradition and familial love. With its vibrant storytelling, emotional authenticity and infectious humor, the film offers a feel-good experience that lingers long after the credits roll - a modern love letter to cultural unity and the enduring power of connection. The Karachi family’s dialogue is laced with local mahaviras and slang, while the Punjabis converse in their native tongue, switching gears seamlessly when interacting with others.

    Aadi Khan and Zara Hayat with director Shehzad Rafiq

    Cinematography is one of the film’s greatest strengths. Full credit goes to the Director of Photography (DOP) for capturing Pakistan’s landscapes with vivid precision, from Karachi’s scorching heat to Punjab’s open fields, Lahore’s narrow lanes and Swat’s snow-capped mountains. The old city of Lahore is captured so beautifully that the recent restoration work on display even tempted me to plan a visit myself. The city of Sukkur and the Sehwan Urs are rendered beautifully, each location enhancing the emotional tone of the scenes.

    The music, too, is a highlight. It’s heartening to see M. Arshad (Jeeva, Nikah, Salakhain) and the late Zulfiqar Ali (Mehndi Walay Hath, Majajan, Choorian) crafting memorable tunes. Two songs in particular stand out: Main Ne Kholi Dil Ki Kitaab, rendered by actor-singer Mohsin Abbas Naqvi and composed by Zulfiqar Ali, and Arshad’s nostalgic compositions, Mehki Hui Yeh by Nomal Rao.

    Bushra Ansari and Aadi Khan

    Set in the present day, when telecommunications have shrunk the world, the film poses a simple yet profound question: who are we, and what do we truly want? While it offers no easy answers, it leaves audiences reflecting on identity, values and the invisible boundaries we create. In an industry searching for its voice, Shahzad Rafique delivers a story that speaks to the heart of Pakistan, proving that cinema can entertain, inspire and unite all at once.


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021