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    Lights, Camera, Action: The Shortfilm Renaissance

    Written by: Saman Khalid
    Posted on: November 16, 2023 | | 中文

    Arz-e-Pakistan, the multiple award winning Pakistani short film

    Munching on popcorn while perched on the stiff seats of the dimly lit cinema hall is a remote fantasy reminiscent of good old times for many. With new streaming services perpetually bombarding their feeds, most cinephiles find themselves reluctant to undergo the hassle of visiting the cinema. In the age of hustle culture and productivity mania, time is of essence. The mere thought of dedicating an hour or two to leisure sends people spiralling into a stressful frenzy. This results in the waning of long-form entertainment like movies from their lives. That being said, everyone craves the enthrallment of getting invested in a meaty film from time to time. So, what exactly is the answer to this conundrum? It is actually something as simple as short films.

    WHY SHORT FILMS ARE THE ANSWER

    The basic fact that short films package the best features of traditional films into digestible, bite-sized content sets them apart right away. Often revolving around one pivotal message, a short film normally contains 3-8 scenes. Most short films last about 7 minutes on average. However, some can even drop down to 3 minutes, like the oscar-winning animated film named “(Piper) A Joy Story" that took the director 3 years to develop.

    Piper, the Oscar winning short film

    While it might seem facile on the surface, the creation of such films is sometimes even trickier than longer movies. The time-bound nature of the medium presents a challenge for the makers, and prompts them to engineer the best possible way to delineate the central theme within a constricted time frame. This requires painstaking effort and rigorous editing, until the final product is perfected.

    Accessibility is arguably the most salient factor in this ball game. Most short films are released by independent creators on YouTube for the common viewer to enjoy. No special subscription is required for the experience, which adds to their allure. It is lucrative for both the consumers and the producers, since the entry level barrier is incredibly low in this field. Anyone with a passion for film-making and a filming device, can make a name for themselves.

    Lala Begum, a historic Pakistani short film

    The beloved director of the feature film "Lights Out", David F. Sandberg actually gained traction from his short film YouTube channel. Similarly, YouTubers like Andrew Huang and the Neistat Brothers are known for their inventive short film concepts. Their success is a testament to the thriving opportunities offered by short films, particularly to struggling artists with minimal connections.

    Short films come in all sorts of genres, but a select few are so thought-provoking and evocative that they leave the viewers spell-bound. Some of them are mentioned below:
    1. The Silent Child (2017): A poignant film about a deaf student and his teacher, highlighting the importance of tolerance.
    2. Paperman (2012): A Disney film about the enchanting blend of fate and connection.
    3. World of Tomorrow (2015): A sci-fi movie delving into existence, memory and time.
    4. The Butterfly Circus (2009): A moving story about the perception of beauty and self-worth.
    5. The Lost Thing (2010) : Based on Saun Tan's book, this film is about the search for meaning in modern society.

    The Silent Child (2017)

    RESPONSE AND RECEPTION

    Without a doubt, short films have gained exponential growth over the past few years. The biggest reason for that is the fact that they cater to the shortening attention spans for audiences. Budding filmmakers are trickling in by the second, tempted by the huge potential gains achieved through limited resources and energy. Some short film channels like “Omeleto”, have crossed over 3 million subscribers on YouTube.

    On a larger scale, almost every prominent award show has created a category specifically for short films: The Oscars and the Filmfare Awards. This speaks volumes about their undeniable impact on mainstream media. Moreover, there are film festivals out there that are fully committed to acknowledging short films. Examples include the Palm Springs International Shortfest, Berlinale Shorts and the Cannes Short Film Festival. Hence, the relevance of short films is a non-negotiable reality that is probably going to revolutionize the standards of the film industry.

    The Butterfly Circus (2009)

    WHERE DOES PAKISTAN STAND?

    Pakistani talent is hit on its heels in order to catch up with the rest of the world. A steady surge has been recorded in the number of short films being made in Pakistan. Our cinema might be dwindling, but short film creators are here to save the day. It is extremely heartening to see both established names and fledgling artists partake in this venture. According to IMDB, the most popular short film genre in Pakistan is mystery/thriller, with the top three films bagging an extraordinary rating of 9+ stars. Namely, they are Apartment 51 (2021), Naqab (Veil 2023) and Huqooq-ul-Ibad (Human Rights 2021) . Switching from commercial ratings, Pakistani short films have also received notable acclaim and reputed awards for their exquisite themes and exceptional content.

    It is no ordinary feat to accomplish such recognition, so let us take a look at the gems of our local short film industry:
    1. Arz-e-Pakistan (The Land of Pakistan): This spectacular travel film has bagged several awards including the Platinum Travel Film of the Year and Best Travel Commercial (Moscow Film Festival) . It also secured the first prize at the 13th FilmAT festival.
    2. Lala Begum: Mehreen Jabbar's short film about lost family ties won the Best Feature Film at Pakistan International Film Festival this year, and also bagged the Best Screenplay Award at the DC South Asian Film Festival (DCSAFF).
    3. Deception: Helmed by Ruhina Nasir, this short film has been screened at 10 international film fests including MOTIF festival in Poland, Rome PRISMA Awards and Queen Palm Festival in the US.
    4. Mey Rahungi (I’ll Stay): Written and Directed by Shamoon Abbasi, the short film based on women’s empowerment, claimed 4 awards at the Crossover Film Fest, Woodbridge Virginia.
    This is merely the tip of the iceberg. There are dozens of other phenomenal pieces that have garnered massive praise, both local and international. It is thus safe to say that the Pakistani short film industry is booming, and is well on its way to becoming the best of the best.

    Mey Rahungi, a short film on women's empowerment by Shamoon Abbasi

    CONCLUSION

    The upturn of short films has introduced a groundbreaking market into the industry. It is now up to the up-and-coming youths to track it down and invest their skills into the thriving goldmine. There is immense potential in this domain and with the right strategy, anyone can wield it to their advantage. Short films might as well be the new cinema, so movie aficionados had better hop on before it is too late!


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021