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    From SkinnyTok to Ozempic: The Return of the Thin Ideal

    Written by: Saman Khalid
    Posted on: August 27, 2026 |

    A Representation of Body Dysmorphia

    If protruding shoulder blades, sickly limbs, and ribs visible enough to tally paint a frightening picture in your head, count yourself fortunate. You are among the few sane individuals with a healthy perception of health and beauty. Unfortunately, the same cannot be said for the landscape we happen to be witnessing currently. Following the sharp rejection of the deadly 2000s heroin-chic trend, many of us naively believed that we had moved past toxic beauty standards once and for all. However, the 2026 ecosystem of social media, showbiz, and modern medical interventions proves that such hopes are sorely misguided.

    Jenna Ortega’s Drastic Weight Loss

    Your Favorite Stars Are Shrinking

    If you have spent any time on social media recently, chances are you have come across Ariana Grande’s concerning weight loss transformation. It initially sparked discourse when she showed up for the Wicked promotions alongside Cynthia Erivo, but the online meltdowns tripled in intensity following her recent music tour. With an impossibly gaunt face, and a skeletal frame loosely draped in nothing but skin, Grande’s emaciated appearance set off alarm bells across her fandom and beyond. This deeply unsettling situation is not just a one-off to be blamed on one celebrity’s personal issues; it is, in fact, the harbinger of a much larger crisis in the making. Jenna Ortega, Lily Collins, Alexa Demie, Michelle Yeoh and Demi Moore are just some of the other stars that have exhibited drastic weight loss over a short span.

    With more and more instances stacking up, it isn’t hard to surmise that Hollywood is on the precipice of a new fashion era; the ultra-skinny aesthetic we presumed to have left behind in the early 2000s. If so, many celebrities are deliberately catering to a specific look, it most certainly points to the need to satisfy shifting Hollywood standards. After all, this is exactly how beauty trends are born: a host of celebrities adopt a certain look, the fashion industry catches up, social media amplifies it and soon enough, the entire dynamic transforms. It would be willfully ignorant to pretend that the 2000s “Kate Moss Body” is not making a comeback in the big 2026.

    Ariana Grande Before and After

    #SkinnyTok (The 500-calorie Club)

    5 am Pilates classes, aesthetic workouts and clean eating sound pretty innocuous on paper. However, this brand of health promotion is marked by a dark underbelly that becomes obvious on closer inspection. While it has metastasized across every social media platform to some extent, #Skinnytok seems to be the clear trailblazer, boasting millions of followers and ultra-fast accessibility. Posing as a community meant for people looking to shed a few pounds, #Skinnytok is actually a hub of videos blatantly glorifying eating disorders and toxic diet culture.

    Liv Schmidt; Founder of the #skinisociety

    These creators take great pride in flaunting their less than 1200 cals/day diet, non-existent appetite, impossibly tiny waists and ridiculously stringent ”skinny rules”. While TikTok banned search results for “SkinnyTok” in 2025 owing to the same concerns, the preposterous community is still alive and well. Liv Schmidt seems to have become a household name in this space. It wouldn’t be an exaggeration to call her the foulest personification of this trend’s worst aspects. From advice on how to stay full on a forkful of pasta while on vacation, to the promise of fellow women cheering you on as you leave a few bites of your meal untouched, her personal platform called “theskinnisociety” offers the whole package. Needless to say, such content aims to place a woman’s entire sense of self-esteem on the ability to stay as thin as possible, regardless of its catastrophic impact on her mental and physical health.

    Ozempic, Bane or blessing

    Is Ozempic the New Heroin?

    What happens when Hollywood’s obsession with thinness meets a drug that magically delivers rapid weight loss? What sounded like a remote fantasy a decade ago is now widely accessible to the rich as “Ozempic”. Ozempic was initially approved for type 2 diabetics, but its weight loss benefits soon turned it into the drug of choice for getting rid of body fat. When used appropriately by those who actually need it, it can be a genuinely life-altering medication. The problem, however, arises when there are no enforceable regulations governing its usage. The rampant shrinkage of celebrity bodies clearly indicates that Ozempic is practically a cosmetic intervention; one that anyone with the right resources can exploit. To make matters worse, social media influencers are purposely discreet about their Ozempic use, while proudly parading their sweeping weight loss results. This disingenuous dynamic creates unfair expectations and unfounded insecurities among vulnerable women.

    Kate Moss; the 2000s Ideal

    Conclusion

    Those who don’t learn from history are destined to repeat it. The 2000s left massive destruction in its wake - eating disorders, body dysmorphia and an entire generation of women riddled with self-consciousness. Unless we wake up and face the music, the day we witness it all over again isn’t far. Online scrutiny demands that we refrain from commenting on people’s bodies; and while that is a good rule of thumb under normal circumstances, it doesn’t hold up in the face of the horrors awaiting us. Staying silent and pretending that nothing untoward is happening would be akin to accepting that frail is the new chic. If we are to break this toxic cycle, we must come to the personal and collective realization that true health lies not in a number on the scale, but in the freedom to exist in your own body unapologetically


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021