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    Jashn-i-Nowruz: Celebrating the Persian New Year Festival

    Written by: Mahnaz Shujrah
    Posted on: March 21, 2022 | | 中文

    Sofra-ye-Haft Sin (dining cloth laid out to offer seven items starting with "S")

    Jashn-i-Nowruz is the celebration of the Persian New Year, which occurs each year around March 21st and marks the beginning of Spring. The Lahore University of Management Sciences (LUMS) is a multicultural institution which promotes diversity, and this year they held an event to enjoy the festivities of Nowruz with students and the community at large. The event was organized by Gurmani Center for Languages and Literature (GCLL), with the help of Khana-e-Farang (Iranian Cultural Institute) in Lahore.

    Nowruz is Persian for “new day”, and it starts the exact moment when earth passes into the vernal equinox, which in the Northern Hemisphere marks the beginning of Spring. This occurs at the same time across the northern hemisphere, and in Pakistan it took place on Sunday, March 20th at 8:33pm. It is the beginning of Farvardin, the first month of the Iranian Calendar. The festival of Nowruz originated from the Zoroastrian faith in the Iran region, but it is not limited to them only. The holiday has evolved to encompass diverse cultures and currently is celebrated by multiple ethnic groups, different faiths and nations: Kurds, Tatars, Azeris, Kyrgyz, Tajiks, Uygurs, Uzbeks, Kashmiris, Sufis, Shiite Muslims and Parsi-Zoroastrians. The customs and rituals followed reflect the origin and evolving history of a celebration which is three thousand years old.

    Jafar Ronas, the Director General of Iranian Cultural Institute, Lahore

    The evening was divided into two parts, a general session followed by a musical performance. The session included multiple speakers: Dr. Nadhra S.N. Khan, the Director of Gurmani Center of Languages and Literature; Dr. Fatima Fayyaz, assistant professor of Comparative Literature and Cultural Studies and Persian; and Iftikhar Wazir, adjunct faculty for Persian. The chief guest for the evening was Jafar Ronas, the Director General of the Iranian Cultural Institute (Khana e Farang) in Lahore. They discussed with the audience the historical significance of Nowruz and the many rituals that make up the holiday.

    The core idea of Nowruz revolves around rebirth and restarting, and this idea is presented through Sofra ye Haft Sin (the seven items starting from “S”). Initially these items were placed on a tablecloth placed on the floor, but over the years, it often set up on a table. These symbolic items include: Sabza (grass or wheat), Samanu (sweet pudding), Sinjid (olive), Sirka (vinegar), Seb (apple), Ser (garlic) and Sumac. Along with these items, Iranians also place a mirror to represent self-reflection, painted eggs symbolizing fertility and prosperity, a goldfish in a bowl as a sign of change, candles for light and a book of wisdom for insight and consultation for the year ahead.

    Persian and Iranian handicrafts

    The event also included an exclusive performance by Shah Abdullah Alamee and his musical group. Alamee is an artist with a diverse range of interests and inspirations. A graduate of the renowned National College of Arts (NCA), he has received the Haji Shareef Award for miniature painting, one of the most prestigious awards at NCA. Poetry has always been an inspiration for Alamee, and he has been working on creating his own musical album in Persian. This was the first time that he performed for an audience. The group consisted of talented individuals: Jamil Ayan (tanpura), Talha Jameel (guitar), Mudasir Hussain Toori (rubab) and Lala Ahsan (tambuk). The first song was written and composed by Alamee, and the inspiration behind the song was the feeling of contentment that an artist experiences when he or she is toiling away in his or her studio. Although I do not understand Persian, I could still experience that feeling through the music and melody. Alamee also played an old Persian melody and dedicated it to his parents, who encouraged him to imbibe arts, culture, and tradition. Currently, Alamee teaches at Hast o Neest and Faiz Ghar in Lahore.

    (L-R) Mudasir Hussain Toori, Lala Ahsan, Shah Abdullah Alamee, Talha Jameel and Jamil Ayan

    A tradition central to Nowruz celebrations is deed o baz deed (to see and see again). Being amongst family and friends makes up the essence of the occasion, and that’s what deed o baz deed is all about. The first evening of Nowruz is spent with the family, and usually everyone gathers at an elder’s home where a feast is prepared. Over the next thirteen days of Nowruz, one must visit everyone, from family to friends to neighbors to acquaintances. Traditional delicacies, pastries and endless rounds of chai are prepared for arriving guests. While most days people go out, but one of the days, called neshastan, is when the family will be at home to receive guests. As per tradition, the elders of the family are visited first, to symbolize respect and highlight their place in the community. This tradition reminds me a lot of Eid here in Pakistan, and where a similar pattern is followed for three days of festivities.

    Hand painted eggs following the Nowruz tradition

    Over the last two years, communities have greatly suffered due to Covid-19, but as restrictions loosen up bit by bit, this year Nowruz becomes even more special after the seemingly endless pandemic. Celebrating diversity enriches a culture without diminishing its own individuality. Since the days of Emperor Akbar, the tradition of Nowruz is as much embedded in the South Asian heartland as it is anywhere else.

    A traditional Persian style Holy Quran


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021