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    Tau's in Islamabad: How to Open a Restaurant During a Pandemic

    Written by: Haroon Shuaib
    Posted on: August 07, 2020 | | 中文

    Tau's Fresh Lobster

    In October 2019, born and bred Islamabadi, Ummar Khalid, landed in the gastronomical city of Karachi with one agenda: he wanted to bring the unique taste of Karachi back to Islamabad, with the same taste and quality. After considering a few options, he happened upon desi (traditional Pakistani) food, and is glad that things turned out that way. Tau’s has been sizzling the Karachi culinary scene for over four years. With two branches in Karachi, one in Bahadarabad and another in Defence, Tau’s has already made a name and a loyal clientele in a city with a thousand choices for desi food lovers.

    Ummar and Tau’s enterprising owner Taha Rafay, hit it off in the first meeting. Ummar convinced Taha, whose nickname “Tau”, is the name of the restaurant, to give him the first franchised outlet for Islamabad. On his return to Islamabad, Ummar quickly started prepping a cosy little place in the posh Beverly Centre for his dream project. “When we were just a couple of weeks away from the formal opening in April, COVID-19 happened and things changed. Opening a new restaurant seemed out of the question, lockdown was declared, and all restaurants had to cancel dinning in facilities.” Ummar recalls.

    White Karahi

    The irrepressible Ummar could only wait till July, when he finally decided to open doors for take away and deliveries. Social media strategy, word of mouth reviews, and most importantly, attention to the taste, quality and customer care, helped Tau’s Islamabad bring in a steady flow of clients. Innovative ideas such as taking advance orders over the phone to minimize waiting time, which is a pet peeve at most desi food joints, car-dine facility, and BOYM (Bring Your Own Meat), meant that Tau’s clients kept returning despite the challenging times. “We had to constantly improvise, which was challenging but also a good crash course in not giving up, and making the best of a difficult situation.”

    To reassure customers that they were adhering to the best safety protocols, he tested himself and his staff, uploading the reports on the restaurant’s Facebook page. Thankfully no one was ill, and this was an encouraging sign to pick up food. “All my staff, including my chef, have come from Karachi. I get most of my ingredients and especially the masalas (spices) from there, to make sure that my clients get the same authentic desi taste,” Ummar explained.

    Behari Boti

    The menu at Tau’s is a unique collection of some of the best food offered in Karachi, along with a few new takes on beloved Pakistani dishes. In the starters section, besides the usual Cheese Naan and Garlic Mayo Fries, Tau’s also has a special Kabab Naan. The meat is well cooked, and once pocketed in bread, it locks all the amazing taste until it reaches your palette. The Chicken Garlic Mayo Roll is the best if you are looking for a quick grab. “Our range of roll parathas (rolled up flatbreads with meat chunks) were an instant hit. They are familiar, convenient to eat, and light on the pocket.”

    Kabab Naan

    From the specials, Makhni Handi (Butter Chicken) is the most popular. One serving of the creamy, spicy, and perfectly cooked chicken chunks topped over plain Zeera (Cumin) rice, will quickly explain why people love it so much. The seafood section, which features a curious addition of entrées such as Prawn Karahi and Grilled Pomfret, come from Karachi as well. While Grilled Lobster is on the menu, orders can only be booked a few days in advance and as a full serving, because they are sourced fresh from Karachi. Green Mutton Karahi and Beef Bihari are worth checking out too, though be mindful of the spice levels that may be a bit too adventurous for some.

    Mutton Karahi

    “Unfortunately our Daal Makhni (Lentils cooked in Butter) hasn’t been very well received, and I am still investigating the reason. Also, the Bhindi (Okra) Masala is cooked in a particular style that is very popular with the clients in Karachi, but is taking its time for the taste palettes of people in Islamabad. Other than the fact that it is an unusual item on any menu, the Okra we serve is crispy and has very little oil in it, which is an unfamiliar way of cooking this vegetable for most in the northern part of the country,” Ummar admits. “We are yet to add a dessert on our menu. I am thinking of introducing Qulfa (Frozen Dairy Dessert), but the Karachi-styled Qulfa is made differently, so we might have to improvise,” Ummar concludes with a smile.

    The Bhindi (Okra)

    Now that dinning establishments are set to open soon with SOPs, Tau’s is well poised to receive its first batch of dine-in customers. The minimal but stylish décor is sure to appeal to many; do not forget to check out the quotes of famous literary stalwarts such as Manto and Jaun Elia inscribed on the walls, an ode to Ummar’s love of both literature and food. Perhaps this new taste from Karachi is exactly what is needed to shake up the culinary scene in Islamabad.


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021