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    Sultan Rahi: The Ultimate King of Pakistani Cinema

    Written by: Haroon Shuaib
    Posted on: January 10, 2020 |

    Maula Jatt Poster Featuring Sultan Rahi

    It was the night of January 9 in 1996, when in a cruel twist of fate, the King of Pakistani cinema, a reel life demigod, famous for his ability to down dozens of evil crooks with just a roar despite his own multiple wounds and fake blood turning his signature garb red, lost his life in an ambush by some dacoits. That night, the legendry Sultan Rahi, breathed his last on the main G.T. road near Gujranwala, and so ended an era of Pakistan’s cinema.

    Not many thespians in cinema’s history enjoyed a cult following of the magnitude that Sultan Rahi did, and not many have been adored for their on and off-screen persona the way he was. His filmography comprised of more than 700 Punjabi and about 50 Urdu and Sindhi films, spread over four decades. Born as Mohammad Sultan Khan in 1938, Rahi has continued to define a quintessential Punjabi masculine identity in his life and long after.

    Sultan Rahi started his acting career in 1959 as a junior artist, a stuntman and then a villain, eventually reaching the pinnacle of his film career with Maula Jutt. This cult classic released in 1979, became the most successful Pakistani film ever. Maula Jutt was the titular role that Rahi essayed with an exceptional aplomb. His portrayal of the overbearing and honour-centric Punjabi alpha-male, while being a dutiful son, brother, and lover, redefined the hero for Pakistani film industry.

    Sultan Rahi With a Gandasa

    It was a sharp contrast from the oversentimental hero characters that previously frequented the local cinema screens. After Maula Jutt, the leading men of the Punjabi cinema were solely interested in asserting their authority against the local thugs with their iconic “Gandasa”, a farmer’s traditional long stick of wood, roughly the same height as the man, with a wide blade attached to one end like an axe. The crowds in the cinemas cheered for their hero every time he challenged the baddies, despite the obviously fake sound effects, odd camera angles and rudimentary action sequences.

    After Maula Jutt, there was no looking back for Rahi. His roles in Wehshi Gujjar, Chan Varyam, Bashera, and Sher Khan were extensions of Maula Jutt, a role that he continued to play up to his last film. Sultan Rahi’s characters were awkward in the matters of the heart, and remained cool and level-headed in the otherwise overdramatic, emotional drama surrounding him in the film.

    Sultan Rahi (L) and Mustafa Qureshi (R) in Maula Jatt

    His main duty in the film was immersing in one-upmanship with other men of the village, beating the goons at regular intervals, and breaking into exchange of heavy duty dialogues with the antagonists. The women around him carried the burden of emotions exclusively. In fact, his distant demeanour in scenes in which the ladies sang ballads of love were almost rib-tickling, as he became a mere prop in such situations.

    Sultan Rahi with his Female Lead, Nadra

    Rahi with his flamboyant wardrobe comprising of Kurta laachas (a loose shirt and a wrap to cover the lower torso), a string with gold encrusted amulets around his neck, faux curly locks, and thin moustaches twirled upwards, defined the look for the perfectly angry middle-aged man from the rural area of the 80s and early 90s. His raw edges made him believable, despite the theatrics and the grotesque kitsch associated with the cinema of that period. The writers and directors were happy recreating Maula for Rahi again and again.

    He was not good-looking in the conventional kind of hero-way, and this actually worked in his favour, as he was much more relatable for the audiences. His dialogues resonated long after the films were taken off the screens, although many films went on to do weeks of successful runs at the box office. The social and political backdrop of the time was perfect for this kind of escapism to flourish, and the fictional world of Rahi was every common man’s fantasy.

    Sultan Rahi Sparring with boxer Muhammad Ali During the Latter's Visit to Pakistan

    Sultan Rahi’s towering persona on the cinema billboards, posters, and screens was enough to ensure box office returns without him having to ever worry too much about proving his acting prowess. In fact, in a candid interview on television, Rahi admitted his frustration to Anwar Maqsood at never having the opportunity to prove his acting abilities, but just being required to play the same character again and again.

    Sultan Rahi's Signature Pose on Horseback

    There was a time for Pakistan cinema, when almost every film had Sultan Rahi starring as the protagonist, and he was singlehandedly responsible for ensuring that the wheels of the Lollywood industry kept rolling. Stories of his humbleness and generosity for his fellow artists, technicians, and his personal staff, still echo in the studios of Lahore. Sultan Rahi retains the slot as the most iconic figure of Pakistan’s film industry.


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021