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    Chinese Brands Serving the Basic Necessities of Everyday Life

    Written by: Zhou Rui and Ding Ding
    Posted on: October 11, 2018 | | 中文

    High-speed rail

    With the progress of new technologies and innovations, China is now capable of providing better commodities and diversifying the basic necessities of life for its people, such as clothing, dining, housing and travelling. At the First Exposition of China Indigenous Brands, more than 600 old and famous brands competed with newly established ones, showcasing the secrets behind the extensive consumption expansion in the Chinese markets.

    Clothing: New Technology knows you better through Measuring, Trying and Sewing

    Stepping into the fitting room and standing before the mirror, the 3D scanning technology of SHANGHA, a famous brand of cheongsam, extracts the details and precise sizes of the customer for draping. For styled dressing, like a closely-fitted cheongsam, repetitive try-on efforts would now become unnecessary. With the virtual fitting mirror invented by Alibaba, all the customer needs to do is to take pictures before the mirror and choose from different styles of clothing and check the virtual effects with them on. Definitely, trying on new clothes is becoming smarter. The new technology knows you better and also makes the sewers smarter.

    Shanghai Lomell

    Shanghai Lomell

    At the Exposition, Shanggong Group Co. Ltd presented an “Internet Plus” sewing and embroidery machine. When connected with cloud data base through Wi-Fi, people can get real-time information about the embroidering procedure and status through supporting APP, and twittering any patterns you want back to the machine for its learning.

    Dining: Old and Famous Brands become Internet celebrities 

    The old and famous brands also take advantage of the Internet to make new developments. At the Exposition, the reporter saw a variety of yoghurts produced by Xinjiang Tianrun Daily Group, which has earned a high reputation among young customers. Those lime, passion fruits or chocolate cookie flavored yoghurts explored their markets firstly at fruit stores, bakeries and new-type retail stores, and rapidly won appraisals from young customers, who love to show off their new findings and enjoyments through micro-blogs and WeChat friend circles. After winning the reputation effect, Tianrun started its mass scale market occupation of shopping malls and supermarkets.

    Citizens are experiencing smart vending machines

    Citizens are experiencing smart vending machines

    Soon enough, the vending machine was able to realize face-recognition selling model. The reporter experienced at the smart counter of Suning Electronics Offline shop, that customers with smart phones could buy the commodity via scanning the face or QR code and paying the bill after the counter door closed with the order automatically being established, and sent to their phones.

    Housing: An Environment-Friendly Skyline adding to the Cities

    Higher and higher, the skylines of big cities show a great amount of skyscrapers. At the stalls of China Architectures Exhibitions, models of builders and citizen service centers of Xiong’an New Area have won the extensive attention of visitors.

    Regarded as the highest building of China under construction, the Wuhan Greenland Center project is greatly supported by the high-rise building machine independently researched and manufactured by China.

    The 39.3-meter high and 2000-ton weighing heavy machine is capable of working with stability, despite fresh gale and can construct one storey in 4 days. Presently, 70% of the super-tall buildings over 300 meters in the world, are built by China State Construction (CSC).

    To serve as a development hub, the Xiong’an New Area near Beijing and in the Hebei province, started construction in 2017. How to realize greener and smarter construction for the Beijing-Tianjin-Hebei (Jing-jin-ji) economic triangle has ignited the interest of the masses in China. CSC, the contracted builder, has undertaken the project of building the Citizen Service Center. CSC has used new technologies of modular method through which the whole construction procedures can be digitally controlled and managed with data of production time, location, information of inspectors and installers uploaded to the assembled structures via chips or QR codes.

    Xiong'an New District Citizen Service Center under construction

    Xiong'an New District Citizen Service Center under construction

    The whole building parts, including its interior decorations and even electric wires, are made and allocated in the factories and installed at the building site block by block and layer by layer. With the new method, about 80% of the construction waste has been reduced, and 60% of the construction period has been shortened compared to the traditional model of building.

    Travelling?China’s High-speed Trains Travel the World and Automobiles move via Internet 

    A line of an ancient poem of China described one thousand years ago that by fast boat, one could take a round-trip journey within one day on the Yangzi River. But now with high speed trains, the one-day trip has become a common thing for the people.

    For Li Changjing, chairman of China Railway Group Limited, the key factor that lies behind the transformation from China Speed to China Quality, Made in China to Created by China and Chinese Products to Chinese Brands is the independent innovation. “Taking the Beijing-Zhangjiakou High Speed Railway which is under construction as an example, it may become the world’s leading smart high speed train system with mass use of advanced innovative technologies, such as cloud calculation, big data processing , Internet of Things (IoT) and AI, etc.,” said Li.

    Fuxing High Speed ??Rail

    Fuxing High Speed ??Rail

    When high speed trains become smarter, automobiles become more intelligent as well.

    Enhanced real-time dashboard, wireless smart charger, auto parking technology, and the newly issued mass production MARVEL X of SAIC AUTO was a cluster of several new techniques which could also be driven via internet. WELTMEISTER, the internet auto manufacturer launched a new electric SUV which could recognize the identity of the driver and adjust the settings automatically for better driving experience, and could even realize communication with an intelligent house.

    The qualified Chinese brands are the name cards for the country’s international image. As pointed out by Nian Yong, the Industries Coordination Department of National Development and Reform Commission, the new supply-side reform of Chinese economy has raised new requirements for enterprises, and guided them to enhance their capabilities and spirits for wholehearted concentration, as well as motivated them to constantly strive for perfection in quality improvement and brand establishment. With the new-type of interactions taking place between demand and supply, the consumption environment will be further improved with a stronger sense of brand cultivation, and as a result, the new consumptions will lead the directional adjustment of the supply side.

    Translated by Wu Jinying


    As the new year begins, let us also start anew. I’m delighted to extend, on behalf of the Embassy of the People’s Republic of China in the Islamic Republic of Pakistan and in my own name, new year’s greeting and sincere wishes to YOULIN magazine’s staff and readers.

    Only in hard times can courage and perseverance be manifested. Only with courage can we live to the fullest. 2020 was an extraordinary year. Confronted by the COVID-19 pandemic, China and Pakistan supported each other and took on the challenge in solidarity. The ironclad China-Pakistan friendship grew stronger as time went by. The China Pakistan Economic Corridor projects advanced steadily in difficult times, become a standard-bearer project of the Belt and Road Initiative in balancing pandemic prevention and project achievement. The handling capacity of the Gwadar Port has continued to rise and Afghanistan transit trade through the port has officially been launched. The Karakoram Highway Phase II upgrade project is fully open to traffic. The Lahore Orange Line project has been put into operation. The construction of Matiari-Lahore HVDC project was fully completed. A batch of green and clean energy projects, such as the Kohala and Azad Pattan hydropower plants have been substantially promoted. Development agreement for the Rashakai SEZ has been signed. The China-Pakistan Community of Shared Future has become closer and closer.

    Reviewing the past and looking to the future, we are confident to write a brilliant new chapter. The year 2021 is the 100th birthday of the Communist Party of China (CPC) and the 70th anniversary of the establishment of diplomatic relations between China and Pakistan. The 100-year journey of CPC surges forward with great momentum and China-Pakistan relationship has flourished in the past 70 years. Standing at a new historic point, China is willing to work together with Pakistan to further implement the consensus reached by the leaders of the two countries, connect the CPEC cooperation with the vision of the “Naya Pakistan”, promote the long-term development of the China-Pakistan All-weather Strategic Cooperative Partnership with love, dedication and commitment. Mohammad Ali Jinnah, the founding father of Pakistan said, “We are going through fire. The sunshine has yet to come.” Yes, Pakistan’s best days are ahead, China will stand with Pakistan firmly all the way.

    YOULIN magazine is dedicated to promoting cultural exchanges between China and Pakistan and is a window for Pakistani friends to learn about China, especially the Xinjiang Uygur Autonomous Region. It is hoped that with the joint efforts of China and Pakistan, YOULIN can listen more to the voices of readers in China and Pakistan, better play its role as a bridge to promote more effectively people-to-people bond.

    Last but not least, I would like to wish all the staff and readers of YOULIN a warm and prosper year in 2021.

    Nong Rong Ambassador Extraordinary and Plenipotentiary of
    The People’s Republic of China to the Islamic Republic of Pakistan
    January 2021